Social Media Posts
Social Media Special Projects
Strategic Campaigns
#SearchForWonderMom TikTok Hashtag Challenge
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I wrote and co-wrote copy for the Official Rules, announcement posts, cross-platform support posts, and brand partner re-shares. I also helped conceptualize the hashtag. The purpose of this challenge was to increase brand awareness and activate audiences to nominate their motherlike figure to become the next Godmother of Wonder of the Seas and win the Ultimate Family Vacation (valued at $115,000).
I spearheaded the conceptualization, content, and design of this special news piece. After pitching my idea to departmental leadership, I selected and interviewed academic experts based on pillars of priority that promote FIU's strategic programs. I also worked closely with the digital communications team to design an outside-the-box web page to host this project, different from a typical news post.
I co-authored this annual campaign. For the soft-sell magazine, I conducted interviews internationally with destination partners, gathered visuals, and wrote copy for seven verticals. I also contributed to digital ads, drip-down emails, and sponsored content.
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Creative Direction - Small Businesses
I Am Mystical Mermaid
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Full Marketing Suite:
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Print Marketing Copy
Advertorials & Blogs
Photos are linked to article.
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